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An Exclusive Look Inside the MADHAPPY NYC Pop-Up

Hypebeast - 17 Oct 2017 21:40
California's MADHAPPY unveiled its New York City pop-up this past weekend. Emphasizing the brand's hand-crafted clothing and easy-going mentality, the location is the brand's first retail outpost. Painted up with plenty of branding, the pop-up offers the label's new collection, collaborative charity pieces and exclusive pieces. T-shirts feature bold prints, hoodies have hand-stitched detailing and even a pair of sneakers sport MADHAPPY graphics. The brand took cues from Rothko paintings when des...
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